CWC partners with Facebook for simple login

| 01/03/2015 | 0 Comments

(CNS Business): Cable & Wireless Communications (CWC), the parent company of LIME, is partnering with Facebook to provide customers a more simple and personalised way to access free Wi-Fi, starting with LIME Barbados, where the new service will launch in the first quarter of 2015.

The purpose of this new Facebook Wi-Fi solution is to help improve the customer hotspot login experience by providing a quick and simple way for consumers to access Wi-Fi by logging in via Facebook, as well as giving local business more opportunities to connect with their customers, according to a release from company officials.

As for how it works, customers connecting to a CWC-powered Wi-Fi network in participating locations will be able to open their browser on any mobile device or laptop to a “Facebook check-in page.” After logging in, customers will be directed to a localised Facebook Page, where they can receive the latest information about the business hosting the Wi-Fi service.

“At CWC, a key part of our Fixed-Mobile Convergence strategy is to enable our customers to access the internet wherever they are and on whatever data enabled device they happen to be using.  Facebook Wi-Fi will enable a frictionless login experience in hundreds of CWC wireless hotspots across our markets and drive the best possible mobile internet experience,” James McElvanna, CWC VP of Products said.

Aruna Bharathi, Mobile Partner Manager at Facebook, added, “Not only does Facebook Wi-Fi allow customers free Wi-Fi in a cost-effective way, but it provides local businesses with new tools to engage their customers online and generate value for their products and local economies, resulting in a win-win for all.”

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Category: ICT, Technology

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