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CWC squeezes out LIME and goes with the Flow

| 01/10/2015 | 6 Comments
Bill McCabe at the launch of Flow

Bill McCabe at the launch of Flow

(CNS): The regional telecommunications company Cable & Wireless Communications (CWC) began is retail rebrand in Cayman Thursday, saying goodbye to LIME and introducing Flow. This is the third jurisdiction where the rebrand has taken place but it is the first where the Flow brand is not already in the market. Flow was once the retail arm of Columbus Communications, which merged with CWC earlier this year. Planning a massive public launch at the weekend with prizes, giveaways and special deals, the company started with its own staff and the media Thursday.

Officials said the rebrand was focused on the customer experience, which is why the previous outsourcing of its customer service and engineering departments have been reversed and brought back in-house.

Staff who left LIME to work for Ericsson when the firm outsourced engineering in Cayman are all being given the chance to return and most have already started working for CWC again. The rebrand and upgrading of customer service will create more jobs, officials confirmed.

Flow, the company said, operates under “a self-imposed mandate” offering customers an outstanding product and service experience.

“With the launch of Flow here in the Cayman Islands, we are celebrating the combined strength of our newly-merged companies and the power we now have to positively transform our customers’ telecommunications experience,” said Bill McCabe, Managing Director of Flow, Cayman. “Having invested $50 million over the last two years to build truly world class mobile and broadband networks and improve our connections to the rest of the world, the merger now allows us to give our customers even more.”

He said customers would now have access to innovations in mobile, video, landline and internet services, including the TV service on any device. This first in a range of new Flow products will be released around mid-autumn and will allow access to TV content, at home, or on the go, via their smart devices. Customers will also have access to exclusive content, including global events such as the upcoming Olympics, as well as coverage of local events like the Flowers Sea Swim.

But McCabe pointed to customer service as the critical factor.

“Under our new brand, we will build a stronger team that is completely focused on our customers,” the local Flow boss said. “We have already started the process of building a brand new customer service organization that focuses on key customer touchpoints, such as our field services and customer care. The new team will be responsible for delivering a refreshed and dynamic experience, one that offers best-in-class products and services that connect our customers to what matters most to them, via the platform of their choice.”

He added that combining the flexibility of the mobile network with the strength of fixed fibre technology, Flow was in a position to promise customers advanced connectivity and “a smorgasbord of innovative apps and unrivalled broadband technology”.

McCabe said the merger with Columbus gave the firm the potential to connect communities and transform lives in the Cayman Islands.

“As we combine the strong legacy of tradition and experience of C&W with the innovation and customer centric approach of Columbus, I’d like to say farewell to LIME, and hello to Flow,” he said.

The telecom firm will continue to roll out the Flow brand on a phased basis throughout the other twelve Caribbean markets.

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Category: ICT, Local Business, Technology

Comments (6)

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  1. Anonymous says:

    From SLIME to SLOW. If their customer service was as good as their marketing then perhaps customers would be happy.

  2. Anonymous says:

    I am sure they will still mess with my US calls and not honor the agreements they have with providers from the states

  3. Anonymous says:

    Do you think they realize what every person on the planet refers to as flow???? Seriously. I asked 7 random people (at work), from different countries (Cayman, Ireland, New Zealand and USA) both male and female, what the word ‘flow’ meant to them. Not one of them thought I was talking about the new name of C&W. Even the men knew what was meant by ‘flow’.
    Dem marketing peeps need to think of demographics.

  4. Anonymous says:

    Lipstick on a pig !!

  5. Anonymous says:

    Flow–does this mean they will visit me every month?

  6. Anonymous says:

    You would think that if this cell provider has enough money to spend on big promos and rebranding they wouldn’t be so cheap and install fibre around the whole island. You would also think they had more fibre in their diet since the same B$ is still FLOWing.

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