DoT scoops multiple awards for PR

| 03/03/2015 | 0 Comments
CNS Business

Tourism Minister Moses Kirkconnell and tpurism Director Rosa harris accept awards in New York

(CNS Business): The Cayman Islands Department of Tourism recently received top honours at the 2015 annual Adrian Awards in NYC, taking home a platinum, gold and bronze award for their superior marketing, public relations and advertising initiatives. 

Deputy Premier and Minister of Tourism, Moses Kirkconnell, along with Director of Tourism Rosa Harris, Councilor for Tourism Joseph Hew, Chief Officer for Tourism Stran Bodden and members of the DoT Senior Management team attended the gala to accept the three prestigious awards.

The Hospitality Sales and Marketing Association International (HSMAI) hosted the globally renowned gala on Monday 23 February.

Minister Kirkconnell and Director Harris accepted the Platinum Award in the Public Relations Print Feature Story category for “On Cayman Time”. The 10-page feature story premiered in the US travel magazine National Geographic Traveler for consumers who seek authentic and immersive travel experience.

“2014 was a record year in tourism for the Cayman Islands and these awards only serve to underscore that success,” said the minister. He added, “To have our exceptional tourism offerings showcased in such an extensive print story, and to be recognized among other global destinations and brands, is a tremendous honour.”

The Department of Tourism’s public relations was also recognized with a Gold Award in the Print Feature Story category, for a cover story exploring the Cayman Islands’ culinary offerings. The story was published in US Airways Magazine.

DoT also scooped a Bronze Award in the Digital Marketing Social Media Campaign category for their New York City Caymankind marketing initiative. The department sent a branded ice cream truck all over the city during the heat of the summer, providing New Yorkers with free ice cream and the chance to win a trip to the Cayman Islands.

“We strive to provide unparalleled offerings to travelers in the Cayman Islands and potential travelers at home,” Director Harris explained. She added, “We are proud that our efforts have been noticed by a global organization, and to be the recipient of these three esteemed HSMAI Adrian awards.”

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Category: Tourism

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